ABOUT US
Glow up with bello
We chose the name Bello because it means “beautiful” in both Italian and Spanish—two languages known for their passion, style, and timeless elegance. But to us, Bello is more than just a word. It’s a celebration of beauty in all its forms.
At Bello, we believe that beauty isn’t about fitting into a mold—it’s about embracing what makes you unique. Our name reflects our mission: to help you feel confident, radiant, and unapologetically yourself. Whether you're bold, subtle, natural, or glam—you are Bello.
BELLO FAMILY
Hi, I’m Amaris — the heart behind Bello, a beauty brand lovingly created in Singapore.
Bello began with a simple wish: to make beauty feel easy, joyful, and a little magical. Our very first product, magnetic lashes, was made to help you get ready in minutes and feel amazing. Then came our glosses and matte lipsticks — soft, wearable shades made to bring out your glow and treat your lips kindly. Most recently, we introduced our collagen mask with lifting threads — a little self-care moment to leave your skin feeling fresh and radiant.
Every product is made with love and intention — designed to slip into your routine and bring a bit of beauty to your everyday.
And there’s so much more to come. I’m working on new things that I can’t wait to share with you.
Thank you for supporting a homegrown brand and for being part of the Bello story. You mean the world to me.